Top 5 Benefits of Having a Website in 2021

Posted on Jul 27, 2020
Having a website for your company is as crucial as having a store, office or email. Researches has found that 8/10 of potential customers expect brands to have their website about their business.

Here are 5 top reasons that will proof why your need to have a website:

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1. Online Presence

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.

2. Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

3. Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website's contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

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4. Customer Service Online

Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?!

5. Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

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